Before starting a social media campaign we have to build a strategy. This is done by studying the brands target audience and matching it with the type of content that will be easy to produce for the brand. Once we understand the volume and type of content accessible we create a schedule that helps promote services and awareness.
The number one reason to begin a social media campaign is to engage with your audience. By engaging in conversations and developing a voice, you will be able to increase brand awareness and approachability. This will help humanize your brand so when potential clients or customers find you via social media they are more likely to convert.
In a world of instant gratification we need to put a plan in place for monitoring all social media messages and requests. No one wants to engage with a brand that’s nonresponse and that’s why we pride our social media management on getting a quick response to any follower. It’s important to know that even if we don’t know the answer to the question, we’ll quickly respond and let them know that we’ll get the answer asap, but also give them a phone number they can call to get an answer faster.
Tracking social media analytics is extremely valuable information to a small business. Not every social media platform is the same and some will drive more traffic and leads/sales to your business then others. It’s important to understand where your target audience is and focus on that platform and branch out from there.
With personalized attention, our social media team will work with you to learn the voice of your brand to deliver the content best suited for your brand.