We designed and developed a new website for American Pharoah on a WordPress platform.
Triple Crown Winner
The sports world was shocked and amazed when the long awaited Triple Crown was finally captured in the summer of 2015.
The Zayat family looked to Goodpep to create a showcase and ecommerce home for the champ. Our task was simple, create a website that was easy to navigate, shop and told the behind the scene story of American Pharoah.
Our team had the pleasure of working with two retail vendors that both sold product on the American Pharoah website. We customized an ecommerce platform to notify each vendor when one of their products was bought. They also we able to login to the site and/or check with our team to get an export of all their orders per month.
Simple Product Choices
We knew that there we’re multiple websites already selling American Pharoah products, so we wanted to make our shopping experience better. We created a one page shop that quickly filtered products by category at the top of page, allowing users to see all products without having to link to another page. To make the process even simpler, we told made each product only have one color choice. So if there was one shirt offered in two colors, we made to products (Shirt one – White, Shirt one – Teal). This sped up the checkout process and allowed users to scroll and shop instead of click and shop.