Innovare Medical Media

Transforming Innovare’s online strategy to boost organic traffic by 77%, generating over 100 new leads, and enhancing their keyword rankings.

77%

Increase in organic traffic

Client Overview

Innovare Medical Media is a leader in healthcare advertising, helping hospitals reach new marketing opportunities, generate revenue streams, and improve patient waiting room satisfaction. Innovare achieves this through the sale of various advertising products, digital screens, and charging solutions across hospitals in the United States.

Challenges

Before partnering with Goodpep, Innovare Medical Media faced several significant challenges. They lacked a defined online strategy and had minimal presence in online marketing channels. Their website was small and underperforming, and they struggled with limited competitive visibility in Google search results. These issues hindered their ability to effectively reach their target audience and capitalize on market opportunities.

Objectives

Our primary objectives were to:

KDevelop a comprehensive SEO strategy to boost Innovare’s online visibility
KCreate targeted content to attract specific audiences
KEnhance the website’s structure and navigation for better user experience and search rankings

Services Provided

KSEO Strategy
KKeyword Research and Optimization
KContent Creation
KWeb Development
KTechnical SEO
KMega Menu Navigation

Strategy and Implementation

Transforming Innovare’s digital strategy for measurable success.

1. SEO and Content Strategy

First, we conducted extensive keyword research to identify valuable search terms. This research informed the creation of transactional, informational, and local targeted content. Over the course of 12 months, we developed more than 50 targeted landing pages. Key components of this strategy included creating location pages for each state and major city where Innovare has hospital partnerships. These pages were designed to rank for search terms like “Healthcare Advertising in Alabama.” Additionally, we developed service pages to target two distinct customer segments—advertisers and hospitals—through the “Hospital Marketing Services” section.

2. Enhanced Navigation

To improve user experience and SEO performance, we restructured Innovare’s website navigation. We implemented a mega menu navigation system that organized offerings into two main categories: Advertising and Products. The Advertising category included sub-navigations for Display Locations, Display Technology, Facilities, and Target Audience. The Products category included sub-navigations for Hospitals, Medical Offices, and Urgent Care. This new structure broke down Innovare’s offerings into specific pages, each optimized for the different keyword phrases identified through our research.

3. Technical SEO and Reporting

Finally, we prioritized technical SEO fixes to enhance site performance and search visibility. This involved addressing various on-site technical issues to ensure the website was fully optimized for search engines. We maintained regular reporting and meetings with Innovare’s main stakeholders to track progress and ensure successful implementation of our strategies.

Results

Our collaboration with Innovare Medical Media led to significant improvements:

Keyword Rankings: 60% increase in total page 1 keywords and a 113% increase in keywords in the top 3 results.

Organic Traffic: Year-over-year traffic increased by 6-10%, with a cumulative lift of approximately 20% over the period.

Lead Generation: Over 100 new leads generated from organic search, making it the highest converting channel for Innovare.

User Engagement: The new mega menu and improved content structure enhanced user experience, making information easily accessible and relevant.

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