Revitalizing NSALA’s online presence through strategic SEO strategies, resulting in a significant boost in top keyword rankings and organic traffic.

North Shore Animal League America (NSALA) is a recognized 501(c)(3) charitable organization dedicated to saving the lives of defenseless dogs, cats, puppies, and kittens since 1944. Their mission is to help all animals find loving, abuse-free homes. To date, they have saved over 1.1 million animals.

Like many large organizations, NSALA struggled with understanding where their opportunities lay and what actions were necessary to make substantial progress. Additionally, implementing changes on their website was difficult, necessitating new processes for effective site management.

Our primary objectives were to:

Our approach to this engagement was three-fold. First, we conducted a deep analysis of the site and the search landscape, keyword universe, and their backend systems to understand where opportunities existed from both content and technical perspectives. Second, we prioritized the technical issues that needed to be fixed, knowing this would take time. We created a process with the team to ensure that once these initial fixes were completed, further improvements would continue at a regular cadence. Third, we established regular reporting and meetings with our main stakeholders to ensure projects were progressing and implementation was on track.