We designed and developed a new website for Tiger Schulmann's on a WordPress platform.
Nothing else is Tiger Schulmann’s
Tiger Schulmann’s was looking to refresh their brand online and increase leads from their website. Tiger’s previous website was a out-of-the-box WordPress theme that lacked originality. Our solution was to create a user experience that mirrors the excitement of a Tiger Schulmann’s class. We designed a website that is intuitive and easy to navigate. We used animated effects to create a dramatic feeling of motion.
Different Experiences For Different Users
Through use of smart navigation and design, we were able to segregate different demographics into separate branding experiences. By diving the homepage between Youths and Adults links, we were able to create secondary landing pages that showcased all program benefits above the fold. This allowed us to create personalized experiences for two very different demographic groups. The result was increase in engagement, average time users spent on the site and overall conversions.
One Website For the Entire Franchize.
We developed a gym locator page as an easy way for a user to find the nearest location of a TSK gym. A landing page was designed for each franchize location using the latest best practices of SEO to capture leads through search engines. We also designed and developed a blog for each franchise landing page.
While we designed much of the site to capture new leads for TSK we also ensured that we were meeting current customer needs in the website. We created a members section of the site with links to events, news and member competitions. We made it so users could easily sort and find only the content that is relavent to them.
UX / UI Design